Case Studies
Rangers F.C.
* Sourced & negotiated a 3 year deal for a new shirt sponsor
* Delivered in 3 key areas: new business development; relationship management of the top 30 clients; maximisation of revenue from other existing clients
* Successfully negotiated several new club partnerships generating substantial income
* Introduced a business club concept attracting several new investors
Watford F.C.
* Introduced several new income streams generating incremental revenues
* Managed the multi-million pound complex revenue streams
* Negotiated new shirt sponsorship on three occasions
* Successfully maintained season ticket sales reversing earlier trends
Coventry City F.C.
* Managed & developed the sales and marketing team
* Introduced new methods to attracting key investors
* Successfully managed the business move from Highfield Road to the new Ricoh Arena Stadium